Event Planner & Production

Hudson Valley NY + Destination

Full-Service Production for Events That Leave an Impression

Creative Direction & Logistical Support for Retreats, Festivals, Corporate Gatherings & Immersive Experiences in New York’s Hudson Valley + Destination

You’ve got the spark—an idea for an event that’s immersive, intentional, and bigger than the average gathering. But bringing that vision to life requires strategy, systems, and a production team who knows how to make it happen. As an event production company New York teams turn to for high-touch support, Second House brings clarity, structure, and artistry to every experience.

At Second House, we specialize in producing one-of-a-kind events that are thoughtfully built and beautifully executed—from multi-day music festivals and intimate wellness retreats to family reunions, milestone celebrations, and large-scale galas. Whether you're hosting a concert under the stars, planning a destination wedding, gathering in the woods, or designing a high-touch evening that brings people together in a meaningful way, we’re here to guide the process, manage the details, and help you bring it to life with purpose, polish, and ease.

We bring structure to vision, logistics to creativity, and a steady hand to complex moving parts—so your guests, your team, and your mission shine. If you’re looking for an event planner New York clients trust for elevated, full-service support, you’re in the right place.

What Sets Us Apart?

At Second House, we’re more than planners—we’re producers and creative problem-solvers who’ve spent years in the trenches of hospitality, arts, and large-scale event production. This lived experience informs every project we take on.

Our team brings a blend of venue and project management experience, hospitality, wedding, concert and festival production backgrounds to each event. We’ve worked behind the scenes at performing arts centers, historic theaters, multi-day festivals, restaurants, and destination venues—so we understand the pressure, pace, and precision required to bring complex events to life in New York and beyond.

Whether we’re designing a weekend-long retreat, managing flow for a concert or festival, or executing the full logistics of a gala or private party, we approach every event with intention, structure, and polish. From the first site walkthrough to the final breakdown, we’re there handling the moving parts so your team and your guests can be fully present.

We know how to move fast, stay calm, and make it feel effortless—even when it’s not. And that’s what sets Second House apart among event production companies New York entrepreneurs, nonprofits, and creative teams rely on when the stakes are high and the experience truly matters.

What We Do

Creative Concept Development

From overall vision to creative themes, we help you design an event that’s aligned with your brand, mission, or celebration goals.

Venue Scouting & Site Logistics

We source locations, assess infrastructure needs, and create site layouts that support both function and guest flow.

Full-Scale Event Production

We manage all moving parts—vendors, rentals, permits, schedules, and setup—so the experience unfolds seamlessly.

Vendor Management & Staffing Support

We assemble and coordinate a trusted team: caterers, entertainment, A/V, tenting, decor, transportation, and more.

Technical & Infrastructure Oversight

Power, lighting, staging, waste management, crowd control—we handle the unglamorous (but crucial) components behind the scenes.

Post-Event Wrap & Debrief

We manage breakdown, final payments, and vendor check-outs—plus post-event evaluation if you're planning future activations.

Run of Show & Timeline Creation

From multi-day retreats to single-evening galas, we craft detailed timelines and communication plans to keep everything on track.

Permitting & Compliance

We help navigate the paperwork: permits, insurance, alcohol compliance, safety plans, and vendor requirements.

Guest Experience Design

We design intentional touchpoints, welcome moments, and on-brand experiences that elevate how guests move through your event.

Onsite Coordination & Team Leadership

We’re there for setup, execution, and teardown—working alongside vendors and staff to troubleshoot and lead with calm.

The First Step

Let’s Explore What You’re Creating

Every event has its own rhythm, purpose, and complexity—and that’s exactly why we start with a conversation. During your initial consultation, we’ll get to know your vision, understand the goals behind your gathering, and identify where you need support—whether it’s full-scale event production or help refining a few key elements.

From there, we’ll build a custom proposal tailored to your event’s scope, timeline, and priorities—with clear deliverables and next steps that make the path forward feel doable.

Initial consultations can be scheduled as a business coaching session with no obligation to move forward—just an honest, collaborative space to explore what’s possible and how we can help bring it to life. Schedule your session today!

Meet Us

Founder, Producer & Creative Strategist
Katie Hammon is a producer, creative strategist, and founder of Second House—a studio built around the belief that powerful events are created through equal parts intention, clarity, and human connection. With a background that spans large-scale event production, performing arts management, hospitality leadership, and nonprofit executive direction, she brings a rare blend of operational precision and creative vision to every project.
Katie began her career in arts administration and production at The Palace Theatre and EMPAC at Rensselaer, supporting performances that stretched from major concerts to innovative media works. She went on to work in festival coordination, venue operations, and eventually public leadership as the Executive Director of the Downtown Troy Business Improvement District. There, she produced hundreds of events—street festivals, concert series, cultural programs, and civic activations that brought thousands of people together and strengthened the fabric of the community.
Today, Katie leads production and creative direction for retreats, galas, concerts, and brand-driven experiences at Second House. Her approach is grounded in designing with purpose and executing with precision—shaping the energy, flow, and emotional arc of an event just as thoughtfully as its logistics. She is also the co-owner and wedding planner at The Maples Estate, an extended-weekend wedding venue known for its immersive hospitality and deeply personalized celebrations.
Katie brings a producer’s discipline, a designer’s eye, and a calm, grounded presence to every collaboration. She sees the big picture while tending to the quiet details, transforming complex ideas into seamless, meaningful, unforgettable experiences. For teams who want to elevate their work and create gatherings that truly resonate, she is an invaluable partner and guide.
Project Manager & Facilities Lead
With more than 15 years of experience spanning project management, government contracting, facilities oversight, and large-scale operations, Louis brings a rare combination of technical expertise, calm leadership, and grounded hospitality to every production we take on.
Before stepping into the world of events and venues, Louis managed multimillion-dollar programs for federal agencies and private-sector clients, leading global project teams across time zones and industries. He guided complex initiatives from contract negotiation and solution design through execution, go-live, and post-launch stabilization — overseeing budgets, resources, timelines, and the cross-functional communication that keeps high-stakes projects moving. He also served as a property and facilities manager, overseeing maintenance teams, capital improvements, contractor relationships, and the care of more than 250 residential and commercial units.
At our venue, The Maples Estate, Louis is a co-owner and the steward of the land and structures themselves — maintaining the grounds, coordinating contractors and vendors, solving problems before anyone knows they exist, and ensuring every couple, guest, and creative partner feels supported, safe, and at ease.
Louis brings this varied background to his work at Second House, supporting big ideas as they become lived experiences. He anchors the operational side of our production work — creating systems, troubleshooting the unexpected, and turning creative vision into seamless, fully realized events.
He’s the quiet stability behind the scenes, and an essential part of how Second House delivers thoughtful, intentional, beautifully executed experiences.