Creative Direction + Event Production in New York + Beyond
Ideas brought to life, from first spark to final guest.
UPSTATE NEW YORK · HUDSON VALLEY · NEW YORK CITY · DESTINATION
Festivals, concerts, retreats, galas, public programs, brand experiences, private celebrations, and gatherings that don't fit neatly into a category.
We bring creative direction, production, hospitality, and logistical thinking together to turn ambitious ideas into experiences people can actually step inside.
AN IDEA IS ONLY THE BEGINNING . Making it real is where we come in.
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ROCKIN ON THE RIVER
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RESTORATION FESTIVAL
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FITNESS IN THE PARK
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TROY RIVER FEST
Maybe you're imagining
a concert under the stars · a citywide festival · a retreat in the woods · a gala that doesn't feel like a gala · a dinner in an unexpected place · a public experience that brings thousands of people downtown or something no one has quite figured out how to produce yet. We like that part!
Second House approaches events as both creative experiences and living systems. We think about what people will see and feel, but also how they arrive, where they move, what happens behind the scenes, what the production team needs, and what has to happen at exactly the right moment to make the whole thing feel effortless.
EXPERIENCE AT SCALE
Designing for a room is one thing. Designing for a city is another.
Before Second House, founder and creative director Katie Hammon spent six years leading the Downtown Troy Business Improvement District, where her work brought together event production, placemaking, marketing, economic development, small business engagement, and public experience.
Across hundreds of events, from intimate programs to festivals welcoming tens of thousands of people, the work required thinking about an entire ecosystem: audiences, artists, restaurants, businesses, vendors, city agencies, infrastructure, sponsors, neighbors, safety, transportation, and the experience of the city itself.
300+ EVENTS PRODUCED . UP TO 30,000 ATTENDEES . 6 YEARS IN DOWNTOWN LEADERSHIP
