Event Production

Full-Service Production for Events That Leave an Impression

Creative Direction & Logistical Support for Retreats, Festivals, Corporate Gatherings & Immersive Experiences

You’ve got the spark—an idea for an event that’s immersive, intentional, and bigger than the average gathering. But bringing that vision to life? That takes strategy, systems, and a production team who knows how to make it happen.

At Second House, we specialize in producing one-of-a-kind events that are thoughtfully built and beautifully executed—from multi-day music festivals and intimate wellness retreats to family reunions, milestone celebrations, and large-scale galas. Whether you're hosting a concert under the stars, planning a destination gathering in the woods, or designing a high-touch evening that brings people together in a meaningful way, we’re here to guide the process, manage the details, and help you bring it all to life—with purpose, polish, and ease.

We bring structure to vision, logistics to creativity, and a steady hand to complex moving parts—so your guests, your team, and your mission shine.

What Sets Us Apart?

At Second House, we’re more than planners—we’re producers and creative problem-solvers who’ve spent years in the trenches of hospitality, arts, and large-scale event production.

Our team brings a blend of high-end hospitality training, venue management, and concert and festival production experience to every project. We’ve worked behind the scenes at performing arts centers, historic theaters, multi-day festivals, Michelin-adjacent restaurants, and destination venues—so we understand the pressure, pace, and precision required to bring complex events to life.

Whether we’re designing a weekend-long retreat, managing flow for a concert or festival, or executing the full logistics of a gala or private party, we approach every event with structure, polish, and intention. From the first site walkthrough to the final breakdown, we’re there—handling the moving parts so your team and your guests can be fully present.

We know how to move fast, stay calm, and make it feel effortless—even when it’s not.

What We Do

Creative Concept Development

From overall vision to creative themes, we help you design an event that’s aligned with your brand, mission, or celebration goals.

Venue Scouting & Site Logistics

We source locations, assess infrastructure needs, and create site layouts that support both function and guest flow.

Full-Scale Event Production

We manage all moving parts—vendors, rentals, permits, schedules, and setup—so the experience unfolds seamlessly.

Vendor Management & Staffing Support

We assemble and coordinate a trusted team: caterers, entertainment, A/V, tenting, decor, transportation, and more.

Technical & Infrastructure Oversight

Power, lighting, staging, waste management, crowd control—we handle the unglamorous (but crucial) components behind the scenes.

Post-Event Wrap & Debrief

We manage breakdown, final payments, and vendor check-outs—plus post-event evaluation if you're planning future activations.

Run of Show & Timeline Creation

From multi-day retreats to single-evening galas, we craft detailed timelines and communication plans to keep everything on track.

Permitting & Compliance

We help navigate the paperwork: permits, insurance, alcohol compliance, safety plans, and vendor requirements.

Guest Experience Design

We design intentional touchpoints, welcome moments, and on-brand experiences that elevate how guests move through your event.

Onsite Coordination & Team Leadership

We’re there for setup, execution, and teardown—working alongside vendors and staff to troubleshoot and lead with calm.

The First Step

Let’s Explore What You’re Creating

Every event has its own rhythm, purpose, and complexity—and that’s exactly why we start with a conversation. During your initial consultation, we’ll get to know your vision, understand the goals behind your gathering, and identify where you need support—whether it’s full-scale production or help refining a few key elements.

From there, we’ll build a custom proposal tailored to your event’s scope, timeline, and priorities—with clear deliverables and next steps that make the path forward feel doable.

Initial consultations are $100 with no obligation to move forward—just an honest, collaborative space to explore what’s possible and how we can help bring it to life.

Meet Our Team

Founder
Katie Hammon is a producer, creative strategist, and founder of Second House. With a background in large-scale event production, performing arts management, and hospitality leadership, she brings deep experience in designing and executing complex, high-impact gatherings.
Katie began her career in arts administration and operations at The Palace Theatre and EMPAC at Rensselaer, supporting performances that ranged from large-scale concerts to experimental media productions. She went on to work in festival coordination and venue operations and stepped into public leadership as the Executive Director of the Downtown Troy Business Improvement District—where she produced hundreds of events, including street festivals, live music series, and civic activations that served thousands of attendees.
Today, she leads production and creative direction for retreats, galas, concerts, and brand-driven experiences at Second House, combining logistical precision with intentional guest experience design. She’s also the co-owner of The Maples Estate, a weekend wedding venue in upstate New York known for its immersive hospitality and thoughtfully curated celebrations.
Katie brings a producer’s mind, a designer’s eye, and a calm, grounded presence to every project—making her an invaluable partner for event teams looking to elevate their vision and deliver unforgettable experiences.
Coordination Assistant
Lindsey Jackson is a hospitality expert, operations lead, and event coordinator at Second House. With over a decade of experience in luxury hotels and high-volume restaurants, she brings a sharp focus on service, logistics, and seamless event execution.
Lindsey built her career at four Ritz-Carlton properties across the U.S., where she held leadership roles in food and beverage management, private events, and staff development. She later served as Assistant General Manager at a James Beard Award–recognized restaurant, where she oversaw service operations, training systems, and guest experience at scale. Her background includes managing multi-outlet teams, curating VIP experiences, and coordinating high-touch events with precision and poise.
At Second House, Lindsey leads onsite operations for retreats, concerts, galas, and destination gatherings—working closely with vendors, creative teams, and clients to ensure every detail flows smoothly. Her ability to anticipate needs, manage timelines, and maintain calm under pressure makes her a trusted presence on the ground when it matters most.
Whether she’s managing a multi-day festival load-in or coordinating dinner service for a 200-guest fundraiser, Lindsey brings clarity, warmth, and efficiency to every event she touches.