Wedding Planning + Creative Direction in New York + Beyond
Celebrations that feel like you, built into a world of their own.
UPSTATE NEW YORK · HUDSON VALLEY · CATSKILLS · NEW YORK CITY · DESTINATION
We plan and design weddings for people who want something deeply personal, beautifully considered, and perhaps a little outside the expected.
NOT INTO THE BALLROOM THING? SAME.
Your wedding doesn't need to fit a mold.
Maybe it's dinner at your favorite restaurant. A weekend in the mountains. An industrial space waiting to be transformed. A tent in the middle of an extraordinary landscape. A celebration filled with traditions from two families and cultures. Or an idea that doesn't quite have a name yet.
That's where we like to begin.
At Second House, we approach weddings as immersive experiences. We consider how the space feels, how your guests move through it, what they discover along the way, and how the details come together to tell a story that could only belong to you.
Your guests aren't there simply to fill a seat at the table. They're there to experience your love and revel in the moments alongside you.
“Katie is one of the most organized and thoughtful event managers I have ever worked with. Her focus is truly on making the couple’s day perfect and coordinating all of the vendors to make that happen!”
– Michelle, Intuition Floral Design
YOUR CREATIVE DIRECTOR + PLANNER
Hey, I’m Katie
I think about weddings a little differently.
Before weddings, my world was music, the arts, hospitality, festivals, concerts, performance spaces, and large-scale public events. Today, I'm also a venue owner, designer, producer, and creative director.
That background means I'm thinking about more than the timeline or tablescape. I'm considering how your guests move through a space, what they see when they arrive, where their attention naturally goes, how lighting changes the environment after dark, how a room functions for the team working within it, and how every creative decision contributes to the experience as a whole.
At The Maples Estate, our extended-weekend wedding venue in Upstate New York, I've had the rare opportunity to design both the spaces where weddings happen and the celebrations within them.
That perspective shapes every wedding I plan, whether we're working at home at The Maples Estate or transforming a restaurant, historic property, industrial space, private estate, tented landscape, or destination entirely your own.
HOW WE THINK . Design the experience, not just the wedding.
“People would often ask warily how I was faring during the planning process and I could honestly say each time that it was so easy and enjoyable. I loved every second.”
- Sarah, The Maples Estate
There are hundreds of decisions behind a beautifully considered wedding. You shouldn't have to carry all of them. Our role is to bring clarity to the process, carry the details forward, and give you space to actually enjoy planning your wedding and eventually, experience it.
“Katie was amazing to work with throughout the wedding planning process, creating a weekend that felt genuine to us and completely matched our vision.”
– Vicki, The Maples Estate Bride
WORK WITH US . How we'll build it together.
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For couples who want a creative and logistical partner from the beginning, we guide the entire process from first ideas through the final celebration.
Together, we'll shape the creative world of your wedding, assemble the right team of vendors and artists, develop the guest experience, manage the investment and logistics, and oversee production from beginning to end.
Creative Direction · Wedding Design · Vendor Curation · Budget Strategy · Venue + Spatial Planning · Guest Experience · Floral + Environmental Direction · Timeline + Logistics · Production · Wedding Weekend Management
Either can be secured up to 18 months in advance of your celebration.
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You've built the wedding. We'll help you bring it home.
Beginning approximately two months before your wedding, we take over communication with your vendors, finalize timelines, layouts and logistics, and manage the full wedding day so you can celebrate without worrying about the details.
Coordination services may be secured up to 8 months in advance of your wedding date.
FROM FIRST IDEA TO FINAL MOMENT. We carry the whole picture
INVESTMENT
While our clients do not a set overall wedding investment minimum, the celebrations we plan typically begin around $1,000 per guest. From there, your overall investment is shaped by your guest count, location, vendor team, number of events, and the experience you want to create.
Some couples prioritize incredible food, thoughtful hospitality, and meaningful time with their people. Others invest in elaborate floral installations, live entertainment, custom stationery, immersive design, multi-day events, or highly personalized guest experiences. There isn't one formula for what a wedding should cost, and there isn't an upper limit to what we can help you imagine, design, and produce.
Our role is to help you invest intentionally, understand where your choices will have the greatest impact, and build a celebration where the investment reflects what matters most to you.
WEDDING PLANNING INVESTMENT
Full-Service Multi-Day Celebrations
Beginning at $20,000
Full-Service Single-Day Celebrations
Beginning at $16,000
Wedding Coordination
Beginning at $6,000
Our planning fee is based on the level of support required and changes as the scope of your celebration evolves. For weddings with total investments exceeding $150,000, a 12% production fee will apply. This allows us to flex our services with the needs of your specific events.
Additional fees might include travel, lodging and staffing depending on scope and location of the wedding.
Frequently Asked Questions
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Second House is based in Upstate New York and plans weddings throughout the Hudson Valley, Catskills, Capital Region, New York City, and beyond. We also travel for destination weddings throughout the United States and internationally.
We’re especially drawn to celebrations in spaces with a strong sense of place, whether that’s a historic estate, restaurant, private property, industrial space, tented landscape, boutique hotel, or somewhere completely unexpected.
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Yes. While we’re an Upstate New York-based wedding planning and creative design studio, we love traveling for the right project. We approach destination weddings much like we approach any celebration: by getting to know the place, building a trusted local vendor team, understanding the logistics, and designing an experience that feels connected to its surroundings.
If you have a destination in mind, tell us what you’re dreaming up.
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Absolutely. The Hudson Valley and Catskills are a significant part of where we work. We plan weddings throughout the region, including multi-day and destination celebrations for couples traveling from New York City, Boston, Los Angeles, and beyond.
Our home base is The Maples Estate in Schoharie, New York, just west of the Hudson Valley and at the edge of the Catskills, so we know this part of Upstate New York particularly well.
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Yes. The Maples Estate is our home base and the extended-weekend wedding venue we own and operate in Schoharie, New York, but Second House was created to take our planning, design, and production work beyond the estate.
We work at established wedding venues as well as restaurants, private estates, hotels, industrial spaces, outdoor properties, tented sites, and unconventional spaces that may require a little more imagination and production experience to transform.
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A full-service wedding planner carries the planning process from the earliest ideas through the final celebration. At Second House, that includes much more than creating a timeline or recommending vendors.
We help establish your priorities and investment, build and manage your vendor team, develop the creative direction and wedding design, create layouts and guest flow, manage logistics, track decisions, oversee communication, and bring all of the moving pieces together into one cohesive experience.
Our job is to hold the whole picture, so you can stay involved in the parts that excite you without wedding planning becoming another full-time job.
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Full-service wedding planning begins much earlier and includes the development of the wedding itself. We help shape the experience, build the vendor team, guide the investment, develop the design, manage logistics, and carry the project forward with you from beginning to end.
Wedding coordination is designed for couples who have planned most of their wedding themselves and need an experienced team to take over near the finish line. Our coordination process begins approximately two months before the wedding, when we step into vendor communication, finalize timelines, layouts and logistics, identify anything that still needs attention, and manage the wedding day.
In simple terms, planning helps build the wedding; coordination helps bring the wedding you’ve already built across the finish line.
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Planning independently but looking for professional guidance along the way? Wedding coaching is also available.
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Yes. Creative direction and design are central to how we approach weddings.
We look beyond individual decor decisions to consider the experience as a whole: the environment, guest flow, color, texture, lighting, floral and botanical elements, drapery, furniture, paper details, tablescapes, installations, food, music, and the transitions between moments.
Our goal isn’t to impose a particular Second House aesthetic. It’s to understand who you are, what you’re drawn to, and what matters to you, then translate those ideas into a celebration that feels cohesive, immersive, and distinctly yours.
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Yes. Venue selection can be part of our full-service wedding planning process, and having a planner involved before signing a venue contract can be incredibly helpful.
Beyond aesthetics, we consider capacity, catering requirements, weather plans, rentals, transportation, lodging, accessibility, production needs, power, guest flow, and the costs that may not be immediately obvious when comparing venues.
As venue owners ourselves, we bring a particularly practical perspective to this part of the process.
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No. We believe the right vendor team should be built around the specific wedding, priorities, personalities, and investment.
We have a network of talented wedding professionals throughout Upstate New York, the Hudson Valley, Catskills, New York City, and beyond, and we’re happy to make thoughtful recommendations. We also love meeting and collaborating with new artists, designers, caterers, musicians, photographers, and creative partners.
If there’s someone you already love, tell us about them.
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While we don't have a set overall wedding investment minimum, the celebrations we plan typically begin around $1,000 per guest. From there, your overall investment is shaped by your guest count, location, vendor team, number of events, and the experience you want to create.
Some couples prioritize incredible food, thoughtful hospitality, and meaningful time with their people. Others invest in elaborate floral installations, live entertainment, custom stationery, immersive design, multi-day events, or highly personalized guest experiences. There isn't one formula for what a wedding should cost, and there isn't an upper limit to what we can help you imagine, design, and produce.
Our role is to help you invest intentionally, understand where your choices will have the greatest impact, and build a celebration where the investment reflects what matters most to you.
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Yes. Multi-day celebrations are one of our specialties.
As owners of The Maples Estate, where weddings unfold over an extended weekend rather than a single day, we have extensive experience thinking beyond the ceremony and reception. Welcome dinners, casual gatherings, excursions, rehearsal events, after-parties, farewell brunches, transportation, lodging, and the quieter moments in between can all become part of the larger guest experience.
We approach a wedding weekend as one connected experience, while making sure each gathering has its own purpose and personality.
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Absolutely. We want your wedding to reflect the people, histories, cultures, traditions, and communities that have shaped you.
For multicultural, interfaith, or religious celebrations, we take the time to understand which traditions are meaningful to you and your families, how they should be honored, and how they fit within the larger experience. When appropriate, we collaborate with family members, officiants, cultural specialists, caterers, musicians, and other vendors who can bring the right knowledge and perspective to the process.
We don't assume there is one "correct" way your traditions should appear. We listen first, ask questions, and help you create a celebration that feels authentic to you.
Clients & Vendors Are Saying
WE MIGHT BE A GOOD FIT IF...
✔ You care about how your wedding feels as much as how it looks.
✔ You want your guests to feel considered.
✔ You're drawn to unusual spaces, layered environments, meaningful traditions, incredible food, art, nature, music, or design.
✔ You have ideas, perhaps a lot of them, but don't necessarily want wedding planning to become your second full-time job.
Most importantly, you want to be present for it.
WEDDING PLANNING + CREATIVE DIRECTION · Upstate New York · Hudson Valley · Catskills · New York City · Destination
“I’ve been in the wedding industry for 13 years and Katie and her team were one of the most efficient, professional, helpful crews I’ve ever worked with.”
– Sarah Bridgeman, Photographer
HAVE SOMETHING IN MIND? Let's build a world of your own.
Tell us what you're imagining, even if you don't quite know how to describe it yet.